Rivian opened a brand new showroom area in Denver, Colorado

Rivian has opened one other new retail retailer this month, this time outdoors of Denver, Colorado’s River North (RiNo) district.

The location’s announcement was first posted on Rivian’s web site, and it opened on Friday at 2763 Blake Avenue within the neighborhood of Clayton. The corporate notes within the announcement that its so-called “Areas” are supposed to be regarded as “playgrounds” moderately than “showrooms,” with the automaker encouraging guests to climb into its R1T and R1S automobiles, kick the tires and extra within the interactive heart.

The Friday opening occasion featured Halloween festivities and occasional from Huckleberry Roasters. The Denver retailer is over 4,500 sq. toes, in keeping with Axios, and it options interactive paint colour samples, wheel and tire shows and a variety of merch sporting the model. Customers can even schedule a demo drive of the corporate’s automobiles on-line, and this specific showroom is open Mondays by Sundays.

The information comes simply after Colorado introduced a goal of creating 82 p.c of its automobile gross sales electrical by 2032, and amidst continued electrical automobile (EV) adoption within the state. Rivian gross sales have elevated 145 p.c in 2023 thus far in comparison with final yr, in keeping with information from the Colorado Vehicle Sellers Affiliation.

It additionally comes as Rivian continues to broaden its community of retail areas, with the EV automaker having added new showrooms in each Atlanta, Georgia and Nashville, Tennessee, earlier this month.

The corporate can also be persevering with to ramp up manufacturing of the R1T electrical pickup, and CEO RJ Scaringe stated simply weeks in the past that Rivian is progressing towards profitability. The assertion got here only a few days after Rivian reported its third-quarter deliveries, wherein the automaker beat analyst supply estimates and confirmed continued progress at its manufacturing plant in Regular, Illinois.

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Rivian opened a brand new showroom area in Denver, Colorado