Lucid has added its personal Referral Program in an effort to drive gross sales upward after a sluggish quarter.
We’ve got reported on Tesla’s Referral Program previously, which has rewarded house owners with possibilities to win automobiles, free Supercharging miles, and different prizes for encouraging folks to purchase the corporate’s merchandise utilizing a referral code.
It has been a extremely profitable program that has resulted in additional butts in seats, driving gross sales upward and inspiring the skeptics to purchase sustainable automobiles.
Lucid is now adopting the identical technique, giving house owners a singular referral hyperlink to share with family and friends that can lead to reductions on new automobiles.
Present house owners will be capable of share their referral hyperlink with whomever they please, and after they resolve to buy a car, they are going to be rewarded with factors. This may give them the chance buy something from “a wide range of branded gear, car equipment, or limited-edition merchandise.”
A wide range of experiences may even be redeemable, together with a tour of Lucid’s HQ in Silicon Valley or the AMP-1 plant in Casa Grande, Arizona.
Future house owners, or those that will purchase a automobile utilizing a referral code, will obtain a wide range of reductions on automobiles relying on the mannequin:
- $750 on Air Pure
- $1,000 on Air Touring
- $1,250 on Air Grand Touring
- Sapphire-branded duffel bag upcycled from the identical leather-based featured within the Lucid Air Sapphire, for Sapphire deliveries.
Lucid could also be utilizing the referral program to attempt to push its present house owners to share their experiences with potential house owners, which might assist persuade extra folks to purchase the corporate’s automobiles.
Lucid had a troublesome Q3 the place it produced just one,550 automobiles through the quarter and mentioned over 700 extra automobiles have been in transit to Saudi Arabia for remaining meeting.
The corporate is shedding a considerable sum of money with each automobile it builds and delivers proper now, because it has not but scaled manufacturing sufficient to reduce its losses.
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