A have a look at the headlines surrounding Elon Musk and Tesla would in all probability present various detrimental articles speculating on the detrimental influence of the CEO’s present conduct to the EV maker’s model. Musk has at all times been controversial, however since he acquired Twitter and rebranded the social media platform to X, the detrimental consideration that Musk has attracted has develop into extra notable.
So controversial has Elon Musk develop into that it will not be too troublesome to seek out experiences claiming that his latest conduct has negatively affected Tesla. Certainly, even amongst avid Tesla followers, Musk’s penchant for sticking himself in controversial conditions has develop into a really polarizing matter. But as per a research from Heatmap, it seems that Musk is turning into much less of an element for individuals who are contemplating an electrical automobile buy.
As per Heatmap, within the weeks main as much as Musk’s latest spherical of controversies, 27% % of People who reported that they want to buy an EV sooner or later said that Musk’s conduct made them much less prone to choose a Tesla. Again in February, this quantity was at 36%. What’s extra, 35% of potential electrical automobile consumers famous that Musk really made them extra possible to purchase a Tesla.
Heatmap’s survey was performed by the Benenson Technique Group between November 6 and November 13, 2023. Granted, this era doesn’t cowl Musk’s most up-to-date controversies, however the experiences surrounding the CEO throughout this time had been fairly detrimental already, from SpaceX’s alleged bias in opposition to non-US residents and his battle with the Anti-Defamation League.
The agency famous that total, about 39% of Democrats and left-leaning independents famous that Elon Musk has made them much less prone to take into account a Tesla, however this quantity was additionally an enchancment from the 44% who shared the identical sentiments within the agency’s February 2023 survey. Issues appear higher amongst conservatives, as solely 17% of Republicans and right-leaning independents said that Musk has made them much less prone to buy a Tesla.
Extra importantly, 46% of the survey’s respondents said that the Tesla CEO has “no influence” on their choice to buy or not buy a automobile from the electrical car maker. Other than this, 35% of males and 15% of ladies really famous that Elon Musk has made them extra prone to purchase a Tesla. This implies that within the grand scheme of issues, maybe Musk and issues about his alleged opposed results to the Tesla model might have been blown out of proportion.
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